The Rise In The Popularity Of Rolex As A Brand

Rolex is a luxury brand manufacturing company that was first established in 1905 by Hans Wilsdorf and Alfred Davis. It is a Swiss-based company that is known for its extremely high quality, accurate and robust watches. 

Earlier Waldorf and Davis would just import Swiss parts for their watches and put them in British cases to sell them to various jewelers. But eventually, they decided to sell their watches under a private brand name called Rolex. They made several adjustments to these watches to make them popular among the people. Rolex gained popularity in the earlier years by a strategy in which Waldorf made sure that famous people who were idols in the eyes of the people were seen wearing these watches. 

He used the idea that every time someone will set a record it will be in the newspapers. So, a Rolex was gifted to people who were expected to make it into the newspapers, to advertise the brand. The watches were gifted to Sir Edmund Hillary and Tenzing Norgay before they started their great expedition to Mt. Everest. All the newspapers in 1953 mentioned that they were equipped with a Rolex, which given the ongoing fascination with record makers, advertised the brand even more. 

Also, unless your Rolex watch is damaged in any way, you can be sure that its value will increase in the future. This is one of the reasons it is considered to be a great investment choice. With years of hard work by its early pioneers, Rolex soon became a status symbol, primarily among the rich people. Rolex watches are still considered to add value to individual style and they also provide a safe place to invest money.

Furthermore, Rolex made very few changes to their watches. It still sticks to its design legacy and shows a level of loyalty that no other brand has ever witnessed. A reflection of the earlier works of the designer can still be seen after almost a century.

All these factors, being put into motion since the establishment of this brand, led to its widespread popularity even in the modern era. Rolex is still seen as a status symbol almost a hundred years after the first watch came out. And who knows this popularity still keeps on soaring even after more than a hundred years?